These video marketing trends will emerge in 2021

The global pandemic has changed everything. 2020 turned the world upside down. One thing is clear - more businesses look after ways to sell product-services digitally. That’s why today, we will share with you video marketing trends that can help any business. It does not matter whether you own a local or global-oriented company, follow these trends, and you’ll see big success on various commerce platforms.

Live streaming + shopping.

Facebook live streaming is a chance for everyone to start selling their products. We don’t mean that you’ve to sell the product right away. There are many ways you can engage with the viewers and offer service-product throughout the live stream. During 2018, Facebook live was the most attractive place for marketers. People love watching experts or company representatives in various fields. As an American entrepreneur, Gary Vaynerchuk says - you have to give before selling to people. We agree with Gary in this case. If you don’t provide information for free, then you’re losing big time. You need to provide information for free and then offer product-services to potential customers (check the image below - Facebook live videos could be a perfect option for artists to market their work)

Along with Facebook live streaming, it’s better to explore other live platforms. For instance, it’s better to start focusing on Twitch. The platform is growing insanely, and during the pandemic, they hit 30 million monthly viewers. Thirty million people come every month to watch live streams on Twitch - it’s a big opportunity for every company. Do not connect Twitch only with gaming and live streaming of tournaments. You’ll find lots of exciting streamers on the platform in different niches (check the image below - Twitch streaming is not only for gamers, but there are also many other categories)

VIdeo trend for artists - TikTok

It would help if you did not miss the opportunity on TikTok. After getting Musical.ly, TikTok became one of the biggest entertainment apps around the globe. Pandemic was successful for the app as company owners have seen massive growth in revenue, etc. Keep in mind that during the presidency, Donald Trump gave additional clout to the platform. Different countries even blocked (for instance, India), and the USA also tried to block TikTok inside the country. That’s why the most prominent American investors put money into the app and saved their fate in the USA. After the controversial period, TikTok became even more popular. They opened doors to many new influencers, content creators and random people who want to have a little fun after a tough day. Artists can create their fan-base on TikTok and create particular bits (little tracks) for them. Olivia Rodrigo’s driver’s license set a new record on Spotify, and it’s all because of TikTok. The track went viral on Tiktok, more than 1.9 million videos were created on that track, so it became an overnight success on Spotify. There is a chance for everyone, especially on TikTok - be very nice to the TikTok users, engage with them and create tracks they want to hear (check the image below - you see how many videos were created on Olivia’s track)