Video marketing trends in 2021 Predictions from JayNike

Over the years, marketers came to one conclusion - video marketing the top-level option. If you have an image and video, go for video marketing - it will top up 'image ads' all the way.

More people are watching videos on mobile phones. This trend will increase in the next few years, and people may expect the mobile industry to rise and top desktop space. If Desktop users are still influential, they may see a massive decline in usage in the next five years. Today, we will give you predictions for video marketing in 2021.

User-generated videos (Content)

Nothing can beat user-generated videos. UGV is very fun, authentic, and people believe in it. Instagram application is full of UGV content. If you have a business, then start creating user-generated videos. We will give you advice - ask your customer to create a video about the product. What do they want to add to the product? What are the advantages and disadvantages? Don't try to influence the decision or video idea of the customer. Most of the videos are always authentic and not scripted, so potential customers will understand it (check the image below - "Apple" publishes only UGC (including videos) on Instagram, and people love it). 

YouTube - big competition but worth it

Company founded in 2005 is still dominating the video industry. With more than 2 billion active monthly users, YouTube is the most extensive video network. If we follow official stats, YouTube suggests that the platform gets 500 hours of video content every minute. First of all, start with creating a good-looking channel. When a random user is presented and wants to understand your content, you should be ready. Random users must know that you have a header, logo and high-quality content. Keep in mind that YouTube users want to see that a YouTuber is professional and cares about his/her YouTube in the same manner. When you have more than 1000 subscribers on a channel or 1000+ views, it will boost new users' confidence to subscribe and listen to your message. It's perfect for every small YouTube channel to buy YouTube video views. Getting views on YouTube videos will increase random users' confidence to listen to your message (check the image below - this is how pricing works on the youtube views' service).