Spotify Promo Cards and How to Use Them Effectively
Published on 16.08.2025 by TF
Dropping releases on Spotify isn’t just about the music anymore. Nowadays, visibility is the key to success. With so many tracks and albums being released every day, getting your release to gain some listens is a significant challenge.
That’s why many artists, even the bigger ones, need to take advantage of every promotion that they can get. But that doesn’t mean spending thousands on ads and spamming people’s feeds. It also doesn’t mean sticking to trends and doing what other artists do.
Sometimes, the free tools that Spotify gives can work, and Spotify Promo Cards are one of those tools. These cards are clean, interesting, and can grab attention, even when the design is simple and easy. These cards can be generated in seconds, and they can be edited to display anything that you’re releasing, even your albums or collaborations.
Promo Cards give you ready-made visuals that can stand out when they show up in someone’s feed, and you don’t need a big label or investment to get your hands on them. They’re completely free and very accessible!
As you read on, we’ll walk you through all the steps to create your own Spotify Promo Cards.
Let’s get to it!
What Are Spotify Promo Cards?
Spotify promo cards are free and customizable graphics designed by Spotify, which are made to help promote your music or content. These cards offer posters that are already designed perfectly for Instagram and other social platforms. No design skills or external tools are needed here.
You can generate these by using Spotify For Artists. Once you get started, you can search for anything you’ve released, including:
- Songs or Singles
- Albums
- Artist Profile
- Podcasts
- Featured Playlists
Each card automatically adapts to the content you select, and automatically inserts the song or album’s artwork and track details. It also adds Spotify’s logo to make it look authentic.
The cards are super simple to make. All you have to do is select a song or album that you want to share, and the tool does all the work for you!
Why You Should Use Spotify Promo Codes
If you’re still sharing poor graphics for your new releases, there is a lot of work to be done. Promo cards exist to make your life easier and your rollout cleaner. They’re not just prettier, they’re also built to perform better.
When someone scrolls past Spotify-branded visuals with your cover art, it stands out. It grabs attention because it’s something different and unique. Using Spotify promo cards also saves you a lot of time and effort. Instead of designing your media from scratch or wrestling with Canva to get the right picture, you can get a promo card in under a minute.
By removing the friction from promoting your music, you’ll find it easier to create better-looking graphics. But beyond simplicity, these cards are smart.
The Spotify promo cards are formatted for sharing. It doesn’t matter what size or shape you want it in; it’s designed to take your listeners directly to your song and album. It takes out the guesswork and the extra steps, and all you have to do is click on the poster.
Using promo codes also gives your graphics a bit of authenticity. All your graphics will be accompanied by Spotify’s logo, and that’s what makes it seem like a special release.
How You Can Customize Promo Cards For Your Songs
Spotify Promo Cards can’t get easier to work with. When used right, these cards look clean and branded, and they don’t need a lot of time to work with.
Making Your Spotify Promo Card
To start creating your own cards, you should:
- Head to promocards.byspotify.com
- Search for your songs or albums. Once you put in a search, it’ll show you everything related to the artist.
- Pick what you’re looking to promote.
- Pick your layouts. Spotify automatically edits the cards depending on which style you choose.
- Pick your color theme.
- Download your promo card and share it on every platform.
That’s all it takes to get your hands on your promo cards.
Choosing the Right Format For the Platform
When you get to creating promo cards, you can’t be done with just one. Each platform supports different types of content. That’s why you’ll need different types of promo cards depending on where you’re posting them.
Before you pick a layout, think about where you’ll be posting it:
- Instagram Stories: Prefers portrait or vertical cards
- Twitter, Threads, or Facebook: Prefers landscape posts
- Instagram Feeds: Prefers square-shaped posts.
By thinking about which platform you’ll be posting on, you can avoid the awkward crops and blank spaces that may pop up. It’ll help select the best style for the platform so it looks just right.
Customizing the Background and Layout
Spotify pulls a few tones from your album or profile picture automatically, but there’s no reason to stick to the colors it chooses. Choose a color that fits your vibe and album.
You can also select layout options to add or remove certain things from the cards, like:
- Artist Name
- Artist Picture
- Spotify Logo Positioning
- Font Styling
Using the Spotify Link Properly
Once the card looks perfect, you’ll need to focus on the link that comes with it. Once you make your card, you’ll automatically generate a link which can be shared:
- On Instagram Bios
- On TikTok Posts
- In YouTube Descriptions
- In Emails
- In Stories
The graphic is designed to grab people’s attention, but the main idea behind the graphic is to get people to listen to your song or album.
Where to Share Your Promo Cards
Once you’ve made your promo cards, getting them in front of your audience is what matters. Just posting the graphic isn’t enough to get people’s attention. It’s about how you share it and where you’re sharing it.
Promo Cards tend to do well on apps like Instagram, especially with Stories or Reels. Here, you’ll need the vertical version of your card. You can then add a short link to take viewers directly to your Spotify profile.
If you’re posting on your feed, stick to the square format. This helps avoid any awkward auto-cropping and uneven spacing.
Twitter or Threads
Both these platforms are scroll-heavy, and that means you’ll need graphics that stand out. For both these platforms, it’s better to stick to the landscape version of your promo cards.
Both these platforms also allow you to quote your original posts. This can help you bring attention to your posts repeatedly without making it seem like your fans are being spammed.
TikTok or YouTube
Neither TikTok nor YouTube don’t allow clickable images, but that doesn’t mean your graphics are useless here.
You can use the promo cards as:
- Reel/Video Covers
- Background Images
- Outro Posts
For YouTube, you can put the Promo Cards in the Community tab. Here, it will show up as an image, but you’ll still have to add your link separately.
How You Can Use Your Promo Cards
Once your promo card is ready to share and you know where to share it, figure out how you can use it. You need these promo cards to build hype and interest.
Release Day Announcements
Most artists share their promo cards when trying to alert their fans about a new release. The promo card then takes your fans straight to your Spotify Page.
The clean layout makes it easy for followers to spot it as a music release, so add a short caption and something that sticks to your brand. You can even reuse these posts across multiple platforms, which helps you reach out to multiple audiences at once.
Playlist Features and Highlights
If your music is on curated playlists, your fans should know all about it. Use promo cards that can highlight the playlists and tag them in your posts. This is especially useful when the playlist already has a strong brand or theme. By using the playlist’s popularity, you can show that your music is worth listening to.
You can also do this for personal playlists. Fans love listening to their artist’s favorite songs and knowing what they are into. By sharing your playlists, you can work on creating that relationship with your fans.
Create Hype
For most artists, sharing promo cards when trying to create hype gets a lot of traffic. Even the small milestones deserve some attention.
Whenever you reach a milestone, you can use it as a chance to share and promote your releases through these cards. You can add the achievement to your posts while promoting your music at the same time.
Final Thoughts
Spotify promo codes might seem like they’re not very useful, but they can grab people’s attention like no other marketing tool. These cards are clean and satisfying to look at, and that helps get people to click on them and go to your Spotify links.
When used properly and consistently, these cards can help make your branding look sharp. They help your audience stay informed and make your content look active without having to make everything yourself. Simply, these cards help make your lives easier.
While they can’t replace a full-blown campaign, they can be used alongside one. That helps to add a bit of variety to your marketing campaigns. For your next release, head over to Spotify for Artists to create your promo codes!