YouTube Secrets Explained MrBeast

In this series, we cover all the success details of particular YouTube personalities. MrBeast is one of the most prominent YouTubers in the world. Four years ago, he was just a young fella who wanted to see success on YouTube. A few months ago, MrBeast personally uploaded an old video of him where he was predicting the future. It’s not a lot like a prediction, in the video he hopes that everything goes well and maybe reaches 1 million subscribers. Little he knew that in five years, he would be on top of the YouTube community with more than 48 million subscribers, and people would talk about his success every time. In this post, we will cover every secret that took MrBeast from the regular YOuTube channel to the list of the ‘riches’.

Make viral videos

From the start, MrBeast was very keen on creating viral videos. What could ‘viral mean? You may ask, and we will have an answer. There is no particular answer and definition on how to create a viral video. If the video goes viral, it means that the video has thousands of shares and millions of views. Viral video could be made in any niche. Keep in mind that MrBeast is not limited to a particular niche or industry. He is creating videos anytime, in any industry, and with any YouTube influencer - he just does not care about the consequences of whether the niche is already crowded and too hard to get views. 

Firstly he got famous for the videos of him giving money to the waiters and Twitch channels. Some of the YouTube experts believe that Twitch was his hidden sponsor making videos on the Twitch platform. As you know, Twitch is not just a gaming streaming platform. Currently, Twitch is grown into the biggest streaming platform where you’ll see thousands of different streamers in almost every industry. In 2018, he started creating videos where he was giving big cash to waiters, and those videos went viral. MrBeast saw the opportunity and what ‘virality’ can bring to his channel, so he continued the same strategy but switched to a digital platform - Twitch. He was getting around 20 million views at the end of 2017, but everything changed with the viral videos, and he turned in 200 million views per month YouTuber in a matter of weeks. In 2018, MrBeast was already one of the biggest YouTubers and stayed on top of the game for a long time. Another big lesson and secret is that you have to catch the moment and double focus on your strength in the period. MrBeast saw the opportunity, and instead of following the regular schedule, he just went on ‘full mode’ and by that time, he was uploading a few times a week instead of ‘one video per week’ schedule. Make viral videos (the niche is not essential, the video has to be viral), and when you see the opportunity, grab it, and work twice harder.

Collaborate with other YouTubers

MrBeast is collaborating with other prominent YouTubers. It’s vital to cross-promote your channel with different personalities. YouTuber’s search algorithm works in this way - people may not be interested in your content, but they may watch your video because of other personality. For instance, your video collaboration with other YouTubers may go on top of the search for that YouTuber. So, if someone searches for “YouTuber X”, your collaborative video may come on top of that search result. That’s a big chance for everyone who wants to get the attention of a particular audience.

“Challenge videos”

People love watching challenge videos. If you have a particular niche chosen for the YouTube channel, search for the stuff that people are afraid of doing in that industry. Go and make a video where you show everyone that it’s possible and show it through challenges. MrBeast is fond of making challenges. Actually, he was doing challenges from the start, but he did some unexpected challenges not connected with each other. If you want to focus on a particular niche, then you may be limited to particular challenges. For instance, if you are in a real estate niche, then go and create a series of "selling real estate in 24 hours", "renovating a house in 1 week", etc. - There could be numerous challenges for any niches.