Video content is best for marketing - it's not a big surprise for anyone. If you are not creating video content for your product/services, you are missing tons of money. Meanwhile, YouTube is getting bigger and deserves recognition. We have seen a massive growth of the influencers and new YouTube personalities on the platform. As people are locked at homes, they want to consume more content. That's why YouTube is getting useful statistics from 2020. The new year will be better for Youtube as people tend to spend more time watching different videos. If you are promoting anything on YouTube, you leave too much money on the table. YouTube is one of the biggest marketing weapons that humankind has achieved (along with Facebook and Google), so don't waste your time and start focusing on these trends. In the second part of the series, we will give you top-tier YouTube marketing tips.

"Rise of Webinars in 2021"

Lots of marketers believe that webinars will be more significant in 2021. Do you know that many digital entrepreneurs used webinars in 2019 and 2020 to get valuable leads? Who are you, and what are your services? Maybe you are a nutritionist? Do you want to get leads? Well, webinars convert like crazy. In the latest interview, internet marketing genius - Russell Brunson said that Webinars would have a significant rise in 2021. Thousands of digital entrepreneurs sell their services via webinar. 

YouTube webinar is a perfect solution. You can host webinars on YouTube and go live on any date and hour. Keep in mind that the live-stream YouTube gives you a chance to chat with attendants. There is a live chat feature, and you can get questions during the webinar. Create a YouTube account, schedule a live stream and advertise it on any platform to gather more attendees. Keep in mind that webinars convert well and you don't need to miss this chance. (see the picture below - It's the image from Zoom webinar and same features can be attached to YouTube webinar features, don't miss this chance)

YouTube videos will rank higher on Google.

Do you know that YouTube videos will rank higher on Google? It's believed that video search will reach the maximum in 2021. Don't miss this chance and start uploading videos on the platform right now. YouTube is part of Google's management, so it's not surprising that YouTube videos can rank higher. The video search rose by 80% in 2020. It will be more significant in 2021, especially with YouTube videos, you have bigger chances of success. You don't need anything special, just write a good description, title (with the long-tail keyword in it) and upload on a schedule. 

Personality is the KEY in 2021

If you ask about the life-changing tips for YouTube marketing in 2021, we will choose only one - personality. It's visible that those YouTube accounts get deserved recognition managed by likeable persons. If you are not showing your face, persona, and explaining everything from first-hand, then people won't believe you. It's not 2011 when digital marketing was easy, and people believed in everything easily. Now you have to get trust and bond with your subscribers. Remember that personality is the key to success on YouTube in 2021. 

Live streams will go big.

YouTube's live stream features are perfect for webinars or Q/A sessions. If you are professional in any industry and want to get leads, then live streams on YouTube are ideal for attracting people. You can get potential leads from any platform (even from advertising on YouTube - or even asking your subscribers to get notifications from your channel) and then educate them. Possible leads are interested in the work that you've already mastered, so you are a master for them. YouTube gives many features to convert regular viewers into customers. (big brands like BNC, Bloomberg and BBC are using live stream feature to gain more traction - see the proof below)

Getting help from companies - influencers

It's not a big surprise that collaborations or getting help from big companies (in the industry) are essential for success. There are thousands of well-established influencers in every niche. When you decide to step out of your comfort zone, you have to ask for help. 

First of all, you can call companies like JayNike. The team of JayNike is always ready to help in every possible way. Offering services can be used for your success on YouTube. JayNike can help get more views, organic likes, powerful business packages that can deliver your marketing on YouTube into another level.

Secondly, you can try influencer marketing. Collaboration with the personalities who are already established can give you benefit. This way, you send the signal to the YouTube algorithm that your account deserves more recognition. Influencer marketing is big and doesn't go there alone, and you may lose in numbers. Choose the influencers in your niche wisely. Don't go with the most 'subscribed' influencer at first. Start with someone who has only 10 000 or even 5 000 subscribers. They may be more active on YouTube and engaged in different ways with them. That's where you may get more recognition. Ask for the prices and don't' forget to ask about the analytics. It's essential to know what type of videos get more views, likes, shares and comments on particular channels. 

Follower-decided content

It may sound like 'user-generated content'. UGC is a perfect way to promote things on Instagram and Facebook. The same kind of trend is FDC, the content when followers decide the title and ideas for content—for instance, eating for 24 hours everything that followers choose. That's a prevalent trend which leads to more significant engagement with the fans. 

It's imperative to listen to every comment and understand their needs. What do they want? Ask them to write comments and ideas for the next content. You can engage with them on different social channels and cross-promote YouTube channels. For instance, ask them for video content ideas for YouTube and publish that question on Instagram stories. By that way, fans of your Instagram will know about your YouTube channel in a very gentle way. (See the image below - Most of the YouTubers use power off cross-promoting during the Followers-decided content - it will bring millions of views and higher engagement)