YouTube Marketing Tips for 2020
Published on 08.11.2019 by Lela
Why should you invest in YouTube marketing? That’s indeed the most valuable question you should ask pro marketers. The answer could be that YouTube delivers high returns on investment no matter what. If you are serious about building a brand reputation and social currency, it should be your first stop.
Social Currency
You may not be interested in online marketing, but in 2024, it’s a must. Today, people are living through smartphones and make decisions about products or services through social network adverts. Yes, the offline world is still working and rocking, but we should not forget the online world. In just 5–10 years period, you won’t see many offline business operators as everything goes into the online marketing world.
Social currency is a must if you need many customers. Everyone in business wants to scale sales as fast as possible. Without social currency, it’s impossible to scale on your dreams. That’s why you should create brand pages on every social network. YouTube is the biggest video engine, and you should focus on it also.
Have you heard that video marketing works better than a general marketing approach? It’s always better to choose video marketing. YouTube is the most powerful tool when it comes to video marketing.
Creating social currency through videos is very important. You can show product or service reviews, or try to go even further and educate your subscribers. Even one viewer could change your business direction.
Channel Trailer
It’s essential to have a channel trailer. It’s a simple video explaining your channel. Don’t waste time thinking, just check the most prominent YouTubers. Every one of them has a trailer video that explains the content that subscribers will get every week or every day if they subscribe to the channel.
One tip from a professional YouTuber is that for a trailer video, ask your viewer about industry-related problems they may face and promise to solve those problems. In that way, you can get engagement from many random viewers.
Channel Description
Like a channel trailer, the story is essential. Some YouTubers love reading descriptions to get exact thoughts on your channel. You should create a description that could be very fun, and easy to follow and learn. The 2023 marketing approach is for a channel description to be simple and easily understandable. Don’t forget to add popular, niche-related keywords. It shouldn't look like spam and you should focus on a natural voice and style of writing. Also. add keywords in relevant parts of the description