Having a YouTube Channel and uploading videos is not enough to rank your videos and reach enough viewers. That’s why you need to have a good plan and optimize your videos by following the plan step by step. In the beginning, all YouTubers struggle for any views. So, if you have aimed to increase your reach, you will need to follow some strategy tips.

Generate the List of Keywords

YouTube's Search Suggest feature is one of the most useful and simple strategies to generate a list of keywords. You only need to type in a phrase or just a word, and YouTube will provide a bunch of related keywords. These Keywords are excellent, as they are terms that people type in YouTube's Search gap. So, if YouTube suggests them to you, you can be sure that they are popular.

Pick out the Best Keywords from your List

Once you generate a big list of potential keyword ideas, you need to find the best ones from the list. If your channel doesn't have many subscribers yet, you'd better target low-competition keywords.

To check, type the keyword + Site:Youtube.* in Google and pay attention to "About XXX results." The number here, provides you information about how many videos YouTube has about this topic.

Maximize your Reach

In order to reach even more viewers, you should rank your keywords in Google as well. Optimize your videos around the keywords which have some video results in Google.

This will let you get a targeted audience to your videos from Google. You just need to search for each keyword and see if they have YouTube Video results. Then, via Google Keyword Planner, make sure that it gets at least 100-1000 searches per month in Google. Otherwise, that is not worth it