In the second part of the guideline, we will try to go step-by-step through marketing strategy for Spotify. As we mentioned in the previous part, Soundcloud and Spotify platforms are the top choice for every artist worldwide. If you are a musician and not parenting with SoundCloud or Spotify, you will lose the chance to get popular sooner. This post will tell you' insider tips' that can change your Spotify marketing for good.

Spotify marketing is different.

SoundCloud is very popular, and they have millions of active users every month. Yes, if you are a newbie, you have to step into the SoundCloud game, but there is SPOTIFY. The platform has better metrics, stats and name in the music community. If Spotify partners with you, you will be on the road to a successful journey.

Currently, Spotify has 70+ million paid users. It means that more than 70 million users are ready to pay for your music tracks if they like it. There is a big gap in improvement, with more than 150 million active monthly users. It's believed that by 2022, Spotify can reach 100+ million paid users. Spotify changed the music industry for good. In the 2000s artists had to negotiate with the radio stations and music record labels to get noticed. Now you just need to register on SoundCloud, Spotify and YouTube. Those platforms changed the music industry's game in favour of artists and listeners. Record labels still play a role in the development of artist presence, but you are really good on Spotify and Soundcloud alone as you get fans there. 

Spotify marketing is different. Don't look at Spotify as the record label or company that wants to promote you. Spotify simply is the platform analyzing the data and giving listeners a chance to create their favourite music playlists. That's why some people call the platform as the music engine. So, Spotify marketing could be different than traditional approaches. 

Start optimizing the profile options.

There are tools that you can optimize at first. There will be many options in the settings when you register on Spotify. First, you have to maximize the options correctly. There is a profile function when you can easily change the BIO. It's essential to give a concise and funny text in the BIO. By that way, listeners understand your intentions and how right a person you are (check the image below - you'll see that Spotify has many options).

Don't miss the chance to understand the analytics of Spotify. By that way, you know who is listening to your music. What is the age gap on Spotify that loves your music and focuses more on that age group? One function to focus more is 'concerts'. You may not have a concert but try to add their private show stats. For instance, go to the 'concerts' sections and the private show at the concert. It will add credibility to your account (check the image below - that's you have to schedule the dates on your concerts option).

Cross-promoting through different platforms

Do you know that TikTok is ready to take your track for success? Millions of users want different music tracks for lip-syncing, video ideas, etc. Let's take a look at the latest hit song on TikTok and soon became hit on Spotify. Spotify strategy could be very interesting. Let's take a look at it from this side - your start promoting tracks on TikTok (it could be the 30 seconds part of the track) and then make tracks available on Spotify. 

Spotify' has never seen anything like that" - those are words from Spotify's global hits leader. Becky Bass said that Olivia Rodrigo's track is extraordinary and visible with the data. Spotify has been the music industry leader for a few years, and the platform has not seen a massive success like Rodrigo's latest track. "Drivers license' is the newest track that became a hit from TikTok + Spotify cross-promotion (check the tweet below, it's from Spotify's official Twitter account).