Three Easy Tips to Improve Your YouTube Marketing
Published on 25.05.2020 by Natia
Did you know that about 80% of web users watch videos on YouTube? This means that YouTube has to be the most important part of your business marketing. But how will you create Google-friendly videos, including exciting content, and grow your subscribers as well? I guess you will need a tactic that works. Let's show you.
1. Compelling Titles
Everything starts with titles. People should, first of all, click on your videos; otherwise, it does not matter if your videos are good or not. A perfect video title should include the right keywords. Also, keep in mind that from the titles, viewers are expecting to discover what they are going to see. So, be honest, make the title short—not more than 50–60 characters, clear, and descriptive. The entire title must be read in a glance to give the viewers a reason why they should watch the video.
2. Perfect Thumbnails
Along with titles, thumbnails also play a leading role in whether the viewer clicks or not on your video. Make each thumbnail relevant to the video title and content. Don't forget to include a short description of your thumbnails, which will help people understand what the video is all about. Always pick high-quality pictures and choose standard video sizes (1280/720 or 1920/1080). Thumbnails should also include the video title.
3. Limited Video Time
Successful YouTube channels already know that viewers prefer to watch videos with less than 5 minutes duration. Thus, shorter videos gain more significant engagement. Of course, the content should be of high-quality. Focus on short videos and being entertaining and informative in each video. Viewers will appreciate your effort not to waste their time on unrelated content.