Today we will focus on traffic sources. There are many types of ads, and you've seen them in different shapes, forms, languages, time-zones, creatives, images, videos, etc. 

When an affiliate marketer is looking for successful campaigns, traffic source selection is the central part. Landing pages, funnels, offers, and even the main message on the page are essential indeed, but you'll lose thousands of dollars into testing without a quality traffic source. That's why it's essential to understand traffic basics and find the best source that fits your criteria perfectly.

What to look at when choosing a traffic source?

When it comes to selecting particular traffic sources, every affiliate marketer is very careful. If you nail with a perfect traffic source from the very first campaign, then you'll see greens in the tracker (more profit). 

• The overall quality of traffic source - you need to look at the overall quality. Go to the forums and ask questions related to particular traffic sources. Understand what type of audience will visit your funnel/landing page form that source. 

• Rules and regulations - keep a very close eye on traffic networks' regulations and rules. Some of the traffic sources don't support particular headlines, incentives into the ads, creatives, keywords, or even offers. Please read the chosen network's regulations carefully and understand whether it fits your goal or not.

• Cost of traffic - do your homework in this case. You need to understand the estimated budget for the next campaign, so ask others who use the chosen traffic source how much they spend on a daily basis. Ask affiliate marketers whether there is a cap on spending money, etc.

Search traffic

One of the best and easy ways to get traffic is from Google. It would help if you ranked websites in Google for particular keywords to get laser-targeted users. In most cases, Google users search with an obvious target, so they are ready to spend money on help/products/services. That's why people believe that search traffic has the best quality (check the image below - Techcrunch is getting more than 3 million search visitors per month).

Native advertising

There is a big possibility that you've already seen different types of native ads. Let's start with one thing - in most cases, native ads are not separated from actual news/blog posts. That's the main idea of native ads. It has to be integrated with the news-blog post idea (check the image below - you see that "Taboola" is the platform providing space on very popular news websites, so native ads are integrated with the post).

Push traffic

Affiliate marketers knew nothing about push traffic a few years ago. Push traffic is an unknown source, and it's an excellent idea. So, we bet that you've seen many websites asking you to send you to push notifications in the browsers or any mobile platform. Those websites ask to get approval from you to send you website updated easily and frequently. In most cases, those websites leak information, so they send you to push notifications with the affiliate offers. Affiliate marketer chooses a website that has approval for thousands of website visitors. They send affiliate offers to those visitors a few times a day (4-5 times a day to the same user has a good conversion ratio). Traffic quality is not high because website visitors who get push-notification are not interested in a particular niche in most cases. So, you have to test a lot and spend money on testing before finding a winner (check the image below - Mobidea created an exact image on how push-notifications work).