Some Little Secrets of Successful YouTube Channels
Published on 05.06.2020 by Natia
As you may know, YouTube is the most popular video marketing channel. There are lots of viewers who use YouTube either for entertainment, educational, or informational purposes. For this reason, YouTubers are jostling for viewers and subscribers daily, thus there are too many competitors. To stand out, you need to offer something different or it could be that you need a good working strategy.
Clean Up Your Channel
Yes! You need to look back to your older content that never attracted any interest or had some negative influence on your channel's reputation. Maybe there are some poorly produced videos that you are aware of, and older videos that should be deleted. Please do it, so it doesn't decrease your viewers trust and positive attitude toward your brand.
Do Research to Create Highly-Watchable Content
The only way to grow your channel i.e., the number of subscribers, views, or likes, is by creating the highest-quality content in your niche. Start the research by watching the videos of your competitors. Take down notes about which of them attracted you the most and why, or which part of any particular video was the best (surprising, impressive). Always remember that your content needs to cause powerful emotions. How can you manage this? It is left for you to find out.
Become More Optimized for Search
In order to rank your videos in search engine results, they must be optimized for search. Otherwise, they will not show up in the results when people search for related content. Optimization for search means to create easily searchable titles. Make sure to use a popular keyword in a title. Remember that titles mustn't be too long—about 40–50 characters is suffice.
Don’t forget to add transcriptions to make your videos more accessible. Pay attention to your descriptions and tags as well.