Secret Tips to Whitehat YouTube Marketing Newbie Friendly
Published on 06.11.2019 by Lela
Today, we will talk about the secret tips pro marketers are using on YouTube to excel. Keep in mind that YouTube is the biggest video engine in the world. With more than 2.70 billion users per month, you have access to different mindsets. Let’s break down the secret tips you should follow for successful YouTube marketing.
Always Think About Mobile-friendly Video Content
Have you heard about the Generation-Z? It’s a mobile-based generation of people who live and can achieve anything through mobile/device-based platforms. Almost 90% of YouTube users use smartphones, so don’t create your content for mainly desktop-based users because it’s a waste of time.
Keywords are Essential for Every YouTube Video
Don’t forget to add keywords to your description or video title. Let’s start with keyword research. Every newbie needs to have a target keyword. It could be one or many keywords. Now, where can you find YouTube channel related keywords? It’s simple, you can find these ideas from competitors.
After getting 5–10 keywords, you should choose the main one. That main keyword will be your focus, and others can be placed in the description. Act smart because if you spam your description with random keywords, the YouTube algorithm may decrease your organic reach (shadow-ban account).
Come up with a creative story for each video and add keywords manually into the text. The story should look natural and not spammy.
For maximum exposure, you need to add the main target keyword in the headline of the video. It’s essential to start a video headline with the main keyword. That way, you increase the trust of the YouTube algorithm and secure a high position in the search results.
Don’t Always Go for Viral Videos
In the 21st century, viral videos are creating wonders. One hit video can make you millions of dollars and provide massive attention. Don’t be trapped into that dogma. Even though a viral video can make you viral, don’t always focus on the viral category.
The best job is done quietly on videos that don’t go viral. Sometimes, 1000 views could be enough for your goals. That’s why you need to write down your primary target. For example, a plumber could be looking for two local clients per month. Thus, viral videos every day won't be an option for the plumber who can easily get two clients per month with everyday videos that may get 100 views each.
That’s why you should focus on informational videos. Viral videos may do wonders, but it’s hard to focus on them every time. Simple informational videos can do a perfect job too.