You've probably noticed that some videos on YouTube have tons of views and comments, while other same quality videos of the same subject and in the same niche are lacking the audience. So, it is not only about being high-quality and interesting. There are a lot more details that matter to rank your videos higher.

Focus Keyword

Your videos will most likely be ranked higher if each of them has their own focus keywords. It depends on whether your keyword matches the word or phrase the users are searching for. The keyword should be relevant to the content. You'd better choose it before you make your video. To find the right focus keywords, you can use some keyword research tools as well.

Optimize Video Title and Description

As soon as you get an appropriate keyword, you can start using it to optimize your Video Title and Description. Just by including the focus keyword in both Title and Description. Only using keywords is not enough to get a huge increase in views. You will also need to make the Title compelling. For this effect, you can include some promise or question in it. So, you let them know in advance what they can expect from your video.

Do the same in Description, but a little more in-depth. Keep in mind that the Title should be short.

Engaging Script

Many YouTubers skip this point, and this is a big mistake. With a well-written and engaging script, you have a better chance to be come across. It also ensures you do not lose viewers. The script helps you tighten up your language and grab your viewers’ attention