How to Optimize Videos for YouTube Part II

In the previous part, we talked about the role of description and title. We mentioned that you should insert the main keywords into the title and description. In this article, we will focus more on YouTube marketing and how to rank your videos in 2024 quickly.

How to Rank YouTube Videos in 2024

YouTube is changing every month. We don't see a big difference for a few months, but when a big hit comes, everything is ruined. 2024 is no different, and the algorithm has slightly changed. The same technique that was working in 2023 can't deliver the same powerful results this year. As the algorithm evolves, marketers need to find holes and cover them to improve their marketing plan. Marketers use every little loophole as an advantage for their marketing strategy.

It still comes down to keyword research, creating enjoyable content, and writing smart title/descriptions. Keep in mind that these three steps are typical for every marketing plan, but we will share with you insider tips to give you a chance against the competition.

Keyword Research is Done Right

First, you have to generate lots of keywords. Put one search query into the YouTube search bar and make a big list of high-quality keywords. YouTube gives you keywords that are real and working. It means that you get exact keywords searched by millions of YouTube users.

There is another option—go for popular videos in your niche. For example, if you are searching for scuba diving keywords, then search for big influencers in that niche. Find the most significant influencers and read every description and title of the videos on their channels. You will find soon the most important keywords the influencers use to rank.

Niche Down and Find the Best Working Keyword

When it comes to real SEO, people will say that the long-tail keyword strategy is best. YouTube could be different as we don't have any keyword research tools for it. We have to rely on YouTube results and search queries.

When you have a big list of keywords in your niche, what do you do? Now, you have to start the time-consuming task of copying each keyword and pasting it in the search bar. You have to carry out the same process with all the keywords to find the ones that work best.

If the keyword has fewer results, then there is less competition, and you've got a big chance to rank quickly. When you find the top five less competitive keywords, the task is successfully done.

Don't be lazy. Paste each keyword in the search bar because it's crucial to find the best for ranking purposes.