How to Optimize Videos for YouTube

YouTube is the biggest search engine for videos. You should pay attention to optimization just like you do your business websites for Google search results. Have you heard about SEO? It’s an abbreviation that stands for Search Engine Optimization. If you need more views (targeted people) on your YouTube channel, then optimization comes into the game.

A General Overview of YouTube SEO

Just like a website, you can optimize YouTube videos. Keep in mind that every video uploaded on YouTube can have metadata. 99% of YouTubers don’t pay attention to metadata, so the video is lost in the crowd.

Thus, how can your video stand out from the crowd? The answer is simple—put metadata for every video. Optimizing metadata means that you can increase the organic reach through the search system. For example, if you optimize your video for a search query related to horse riding, people who search for horse riding on YouTube will find your video.

Optimizing the Title for YouTube Video

Every SEO pro has a simple strategy, and it starts with optimizing page/video title. The same scenario goes with YouTube videos. You should maximize the video title because it’s the first thing people read.

Just take a minute and think about all the videos you are competing against. There are thousands of videos on YouTube in your niche, and your video is just a drop in the ocean. So, how will you convince people to watch your video? The first thing is the TITLE.

There is a famous saying in marketing that the first sentence should convince the reader to read the second one. The same thing goes with the title of the video which is the first sentence from you to a random user, so you need to find a proper sentence to convince them to watch the video.

The Main Keyword in the Title

Don’t forget to add the main search keyword in the title. The keyword should be inserted in a normal way to have a positive impact on random users. Adding the main keyword to the title makes your video optimized and ready for the search engine.

Video Description for YouTube Video

The description is the text where you put up your creativity. Don’t add keywords randomly but think about the description text before you post it. It’s not a simple text; it’s a magical route to a successful optimization. Make sure that the description makes sense, iss creative, and has all keywords included. For Google SEO, people think about the keyword ratio and density. There is a different scenario with YouTube description. It shouldn't look spammy and make sure your text is logically structured.