How to Do YouTube Marketing for Shopify Based Business

Shopify is, indeed, the best platform for e-commerce. If you are in the e-commerce industry and have not tried Shopify, then you are losing a lot of money. Are you wondering why you will lose money? Because Shopify is the easiest and best platform to use that is related to online commerce. Keep in mind that Shopify is fully optimized for the commerce industry, and you’ll see results right after using it. Today, we will guide you through YouTube marketing for Shopify ecommerce websites.

YouTube as the Most Prominent Video Platform

Have you ever used Facebook advertising? The theory is simple. Facebook advertising works best with video ads. If you are running Facebook Ads, then you should know that video advertising is the best. Customers will be easily converted into loyal buyers with video ads.

YouTube is the biggest video platform, and you should not miss this chance. There are millions of videos uploaded every day, so Shopify eCommerce is the most suitable for YouTube marketing.

How Can You Start With YouTube?

There are a few options you can use on YouTube. First, the most comfortable way is through advertising. Company Alphabet is the owner of YouTube (Including Google). If you decide to advertise on YouTube, then you should start using Google AdWords. With the help of Google AdWords, you have access to YouTube advertising.

Another option is influencer marketing. Millions of companies are trying to attract customers through YouTube influencers. There are millions of channels on YouTube with more than 1000 subscribers.

YouTube Advertising for E-commerce

As we have mentioned above, advertising is done through Google AdWords. You’ll have to choose the suitable keywords and advertise through those keywords. Also, keep in mind that it’s better to show your video ads with a niche-relevant YouTube content. For example, if you are selling “services for entrepreneurs,” then you can advertise your services on videos like Gary Vee, Dan Lok, Grant Cardone, etc.

The Market of YouTube Influencers

As you may know, YouTube is full of influencers. A user with a channel of a minimum of 1000 subscribers is already known as an influencer. You should start choosing the most suitable influencer for your campaign. Start with 1000+ subscribers channel and increase the number of subscribers slowly. 

Then, open a document and start tracking all the YouTube channels you’ve liked. When you write down a minimum of 100 YouTube channels, then you can begin an email campaign and ask each of them for prices. Afterwards, you can easily choose the most suitable YouTube influencer who is ideal in both options of low cost and high quality.