If you want to stand out your video content on YouTube, knowing a few promotional tactics must be beneficial for you.

Engaging Title

YouTube marketing is literally all about presentation. If you want to have a considerable amount of views, you should present your content as "must-see." Otherwise, people will just miss your video by saying, "meh."

The key factor in creating engaging titles is grabbing the attention of your audience. It will, of course, take some time. So, sticking to the first popped idea in your mind may not be a good idea.

Consider what your audience wants.

You should make sure that any type of content is aligned with the expectations of your audience. So, start figuring out what type of content the viewers wish to see on your channel.

Take a look at other video creators in your industry or your competitors. Pay attention to what type of their videos get more views and engagement. From this you will get an idea of what your followers wish to learn about and what kind of videos they prefer.

Create Custom Thumbnail

Customizing your Thumbnail might be one of the most effective and most straightforward tactics for promoting your channel. Along with a title, it should grab the viewers' attention.

By default, YouTube will pick a random screenshot from your video and use it as a thumbnail. Most likely, they do not represent a good look. So, creating your own Thumbnail can make your video look even more appealing, and at the same time, it is a signal of your professionalism