Branding YouTube Channel PART I

Have you heard about the power of branding? Do you know that Starbucks coffee charges ten times more money than a regular coffee? We are not saying that Starbucks is different, but keep in mind that both types of coffee are almost the same.

So, what’s the difference with Starbucks? Why do people pay ten times more money for a cup of Starbucks coffee? It’s all about branding. Anyone can buy a simple t-shirt, but when it has a Nike logo, it’s a lot more expensive.

It’s not too late though as you can start branding your YouTube channel right now. Don’t hesitate and start branding after reading our guidelines. Start with simple steps as we are going to focus on simple tasks today.

Brand Name of the YouTube Channel

A channel name will be associated with all the videos you make. If you collaborate with our channel owners, you will be mentioned as a brand name, so make sure it’s simple and easy to remember.

Choose a brand name that sticks but is also straightforward. Make sure that you write the brand name correctly, as it’s essential to look professional.

Channel Icon – 80x80 Picture

There is an official guideline from YouTube, where you can see the official site of the channel's icon. 80x80 is the original size of your channel icon. Don’t overthink about the image, as it’s not as important as the name. Make sure that your icon is creative and looks exciting.

Channel Description

This is more important than a brand name. Do you know that people read stories? Yes, YouTube viewers love reading channel descriptions. The brand name is significant but don't forget about the report. There, you should write short and straightforward sentences.

First of all, check your competitors’ channels. Look for descriptions and find out why they have a successful channel. Analyze each of their descriptions to see if it’s worth it to replicate or not. Don’t forget to add keywords to the narrative because it can help you rank higher for specific keywords.

Channel Trailer

This explains your idea with a video. All prominent YouTubers have trailer videos. It does not have to be an official trailer or something like that. Just create a simple and unique video where you explain the idea behind the channel. Tell random viewers why it’s better to watch your channel. What’s your main advantage? How can you change or make their life better? Do you have a plan to solve specific problems? Include all your strengths and send a powerful message to convince random viewers.