4 Fascinating Facts about YouTube as the Biggest Video Platform

We are delighted to provide you with the most intriguing statistics about YouTube marketing. If you are not on YouTube, then you are losing millions of dollars. You are losing not only money but also the chance to become an influencer.

Three employers of PayPal decided to give a try to their crazy idea. They wanted to create a very creative and accessible platform for video creators. Fourteen years ago, they created a platform called “YouTube.” After exponential growth in traffic and loyal users, Google decided to buy YouTube. In 2006, Google bought YouTube for 1.65 billion dollars. As of now, YouTube is under Google’s management.

2.7 Billion Users Worldwide

YouTube was created back in 2005. Since then, this video platform is the biggest and most significant social network after Facebook. Keep in mind that in 2023, YouTube has more than 2.7 billion users worldwide, who log in monthly to their accounts to watch YouTube videos. So, YouTube has up to 3 billion active users per month who log in to watch videos on the platform.

The Second Most Popular Social Network

More than 80% of internet users say that they have YouTube accounts. That’s a huge number if we take a look at the statistics. YouTube is the second most popular platform after Facebook. Don’t forget that YouTube is a video engine, and that’s the main difference from Facebook. Mark Zuckerberg tried to compete with YouTube with the Facebook Video platform or IGTV, but could not reach the same level of popularity as YouTube has done.

YouTube Speaks Your Language

Do you know that YouTube supports more than 80 languages? They have platforms adapted to 80 languages, so your language can be one of them. The platform covers languages of 95% of Internet users.

Age Difference and Statistics

According to the latest research, up to 90% of internet users between 18—44 years watch YouTube every month. So, you have got a golden age community on YouTube. Keep in mind that up to 3 billion people are active, and you can tap into the age grade of 18–44 to meet your goals.

Another study shows that 50% of older people aged over 75 have been on YouTube once in their lifetime. So, older people also know about YouTube. People of all age groups are active on YouTube, and that makes the platform so fascinating for marketers and businesses.