2 simple tips for SoundCloud marketing

Soundcloud is getting better every year. The music industry is not in the hands of MTV, VHS or other music platforms. You don't even need a big record label for a contract. You can put the music in front of the desired audience at every possible platform. This post will share with you easy and simple SoundCloud marketing tips that will blow your mind.

Stay consistent and be different.

Any musician can start a career on this platform. SoundCloud's stat is very impressive, so start uploading quality music tracks on the platform as soon as possible and staying consistent means that you have to remain loyal with the fans. Keep in mind that listeners want new tracks. It does not mean that you have to create a new track every day or week. It's essential to choose the routine and stick with it. SoundCloud has a unique search algorithm. The search algorithm grants with higher engagement and visibility (reach) the artist that stays consistent on the platform. It does not matter whether someone notices your music in the first few weeks. Popular artists were in the same situation in the past. For instance, we may take examples of Pop Smoke and Post Malone. Rapper Post Malone died a few months ago, and he is still the most-streamed musician on the platform. In the final report of 2020, SoundCloud noted that Pop Smoke is the most streamed artist of the year. Pop Smoke's tracks were streamed more than 191 million times (check the image below - SoundCloud noted that Pop Smoke set the bar high for other artists on the platform)

For years, every new track of Pop Smoke was uploaded on SoundCloud. The rapper and his team stayed very consistent with the platforms, and it's always visible for the algorithm of a platform. Overall, SoundCloud is an artificial engine based on search algorithms and can create perfect recommendations. In this case, any unknown musician has a chance to make it big in the music industry with just the help of SoundCloud. The biggest track of Post Malone was first uploaded on SoundCloud. Biggest rappers in the industry found Post Malone's talent on SoundCloud, so there is always a chance.

Cross-promotion (TikTok is the KING)

If you are a musician, then TikTok is the biggest video engine you have to focus on in 2021. Last year, TikTok saw a sudden growth. People were locked during the lockdowns, so they needed new content. TikTok was a 'new' platform for millions of people worldwide. That's why TikTok is growing every day. Music is an essential part of the platform. Many musicians started putting SoundCloud tracks on TikTok and getting recognized. Just like SoundCloud's algo, TikTok's algorithm is exciting and unique. There is still no recipe for virality, so any of your videos may go viral and get millions of views (in case of musicians, millions of streams). Pop Smoke's team has an official page on TikTok, and they add different parts of Pop Smoke's tracks on TikTok. The users on the platform can use Pop Smoke's tracks in their content, and that's why TikTok environment is exceptional (check the image below - hashtag #popsmoke has more than 2.7 billion views).